F45 Franchise cost and risk of declining profit value in 2023? (2023)

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Onf45 franchiseis a training study that provides physical training that includes alternating periods of intense and short anaerobic exercise. We will give a complete analysis belowFranchise costs F45and the ups and downs of owning one.


F45 is a public company backed by notable investors such as Mark Wahlberg and David Beckham. trading of shares on the New York Stock Exchange beganJuly 15, 2021under the symbol “FXLV”. F45 received net proceeds from the offering of approximately $279.0 million.

How is the F45 franchise positioned in the fitness industry?

The F45 is uniquely positioned to grow withinfitness industryby the management team behind it. F45 has significant investors committed to growing the brand internationally, and Mark Whalberg is actively helping to grow the brand in the US. The F45 franchise also reported that margins could reach30%,while the industry average is in the fitness industry9,6%. they compete in a37 billion dollarsmarket with expectations4,7%growth rate.

The fitness industry as a whole is facing uncertainty due to the COVID-19 pandemic and the shift to online at-home workouts like Peloton. However, as consumer demand for normal life and vaccine safety re-emerges, we believe this competitive fitness model will come to the fore as people want to compete in a real-world environment against other people. The company most comparable to the F45 isorange theory. Orange Theory takes an average of over 12 years to get your money back, compared to F45 franchises which can take less than 3 years.

F45 Franchise cost and risk of declining profit value in 2023? (4)

How much does the F45 franchise cost?

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initialF45 franchise fee amounts52,000 dollars. You must pay this fee in advance when opening an F45 franchise.

To be considered an F45 franchisee, you must haveat least120,000 dollarsin liquid assets.

F45 franchises are a functional training system in the community that prides itself on innovation, motivation and results.

adam gilcristoHe has been a director and CEO since the company's inception. He is also a Director and Co-CEO of F45 Training Pty Ltd, F45 Training Canada Limited, F45 Training Asia Private Ltd. and Functional 45 Training Limited. Adam lives in Sydney, Australia.

OnF45 Training systemlaunched in Australia in 2012 and is currently finished2.200 sold franchises in63 countries.In the United States, F45 began offering franchises in 2015 and now has them469 franchise unitsand 3 own units.

franchise fee

Estimated total investment required for start-up aF45Franchiseit ranges from $313,200 to $485,100

The following costs are part of the initial costs involved in initial inversion forFranchise F45.Many of these are one-time fees required to start a franchise.

Check the table below to see the F45franchise cost in 2021

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F45 Franchise cost (detailed). Estimated initial investment

type of expenseAmountTo whom should the payment be made?
Initial franchise fee50,000 dollarsFor us
Fee for preparation of documents2000 dollarsFor us
opening the package125,000 dollarsFor us
Taxes and package opening fees5,000 to 12,000 US dollarsWe or the competent tax authority or other authority
designing an architectural project14,500 dollarsWe, our affiliates and/or suppliers
Improvement of leased facilities1,000 to 100,000 US dollarssuppliers
deposit for utilities1,000 to 2,000 US dollarssuppliers
External and internal signaling5,000 to 10,000 US dollarssuppliers
Furniture, equipment, other equipment4,000 to 10,000 US dollarssuppliers
Office equipment and supplies1,000 to 3,000 US dollarssuppliers
computer system1,000 to 2,000 US dollarsWe, our affiliates and/or suppliers
Commercial licenses and permits1,000 to 3,000 US dollarsgovernment agencies
training costs1,000 to 2,000 US dollarsEmployees and suppliers
Professional services1,000 to 5,000 US dollarsAccountants, architects, lawyers, etc.
Sef1,000 to 4,000 US dollarsInsurance broker
Opening ceremony25,000 dollarsto us or suppliers
dietary supplement3000 dollarsFor us
DEA1,500 to 2,100 US dollarsWe, our affiliates and/or suppliers
F45 body fat scanners$8500 plus shipping, handling and taxWe, our affiliates and/or suppliers
music license1,700 to 2,000 US dollarsorganizations for the protection of copyright
Additional funds (initial period 6 months)60,000 to 100,000 US dollarsEmployees and various suppliers
IN TOTAL313,000 to 485,100 US dollars

Owning an F45 franchise requires ongoing fees

Copyright: 7%gross sales or2500 dollarsmonth(whichever is greater)

tag background: 2%gross sales or200 dollarsmonth(whichever is greater)

Marketing Fee: $2,500month

The average fitness industry has a fee rate of6,4%and a marketing fee of2%. F45 has slightly higher royalties, but makes up for it with a large revenue per franchise unit.

How much do franchisees earn?

F45 makes no representations about the franchisee's future financial performance or the past financial performance of the owned or franchised facilities. However, if you are purchasing an existing F45, the company can provide you with the actual records of that F45 franchise.

However, Charlie Payne, CFO, provided some insight into the finances behind F45 in a press release ahead of its IPO, giving us a glimpse of how franchisees may fare financially once the F45 studio opens.

"Ours is done100%The franchise model offers attractive savings for us and our franchisees. Franchisees benefit from our highly attractive new economic unit model, characterized by relatively low initial investment, low operating costs and high return on investment. A typical F45 franchise requires an initial investment ofapproximately $315,000, significantly lower than other franchise models.Emagain 3of work, franchisees produce an average AUV of approx359,000 dollars; The EBITDA margins of the four middle walls are greater than30%; and average cash returns greater than35%. On average, the study lasts approxsix months and 75 members to break even."

F45 Franchise cost and risk of declining profit value in 2023? (7)

Is the benefit of a franchise worth the cost of the franchise?

assign a multiple assessmentforF45 franchise, we used estimates from DealStats, a database of US private business transactions.business intermediariesand filings with the SEC. We study the larger franchise industry as well as multiple sales prices for larger systems such as Anytime Fitness where more transaction data is available.

Less than $1 million in net sales

  • Estimated Selling Price = Net Sales * 0.54

$1 million - $5 million in net sales

  • Estimated Selling Price = Net Sales * 0.67

More than $5 million in net sales

  • Estimated sales price = net sales revenue * 1.21

When are you going to sell the F45franchisebased onaverage multiple of 0.54and average net sales359,000 dollars, would sell for193,860 dollars. This is significantly less than the average investment315,000 dollars.

If you had more F45franchise, you have the opportunity to earn even more profit. Gym owners with more5 million dollarsin sales there is aaverage multiple 1.21. So if you are 15 years oldf45 Franchises,this would be5,385,000 million dollars in sales. That's himsales volumeI would like to6,515,850 dollars.

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Profit and loss account of the franchisor:

Built-in F45 training. WORKING CONDITIONS

Year ended 31 December 2020Year ended 31 December 2019
Franchise28,452,997 dollars22.105.930 $
Equipment and goods14,076,619 dollars28,081,224 dollars
total income42,539,616 dollars50,187,154 dollars
operational costs
Cost of franchise income6,998,167 dollars9,971,008 dollars
Cost of equipment and merchandise (related party: $2,596,620 and $2,002,272, for 2020 and 2019, respectively)9,831,886 dollars14,200,071 dollars
Selling, general and administrative expenses22,558,510 dollars21,530,850 dollars
Total operating costs39,388,563 dollars45,701,929 dollars
Profit from business3,141,053 dollars4,485,225 dollars
Interest expense, net$ (193)$ (333)
Other income (expenses), net38,879 dollars$ (638.784)
Profit before income tax3,179,739 dollars3,846,108 dollars
Provisions for income tax$ (1.101.975)$ (1.879.355)
Net income2,077,764 dollars1,966,753 dollars

F45 Franchise cost and risk of declining profit value in 2023? (9)

Key insights from the income statement:

In 2020, franchisor F45 had a profitable year with net income of2.08 million dollarsand income from42.5 million dollars. Revenues from 2020 to 2019 are reduced by18%and this was largely driven by equipment and merchandise revenue in 2020. Overall, net revenue was slightly higher in 2020 compared to 2019.

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Opening/closing of franchise unit F45:

Information about outlets and franchisees. Summary of points of sale in the system for the years 2018 to 2020

output typeAgainSales points at the beginning of the yeargoing out at the end of the yearnetwork change
company assets201807+7
Total outlets201859160+101

F45 franchises are growing at a very exponential rate, with the average136 new unitsopening every year for the last three years. This huge growth can be attributed to the new capital invested in the business and big public figures like Mark Wahlberg and David Beckham endorsing the fitness franchise.


After all, with powerhouses like Mark Wahlberg and David Beckham backing this fitness franchise and the rise of competitive group training, it's poised to grow exponentially in the US. The company raised aa significant amount of money from its IPOand also a minority investment by Mark Wahlberg.

We highly recommend that you speak with at least 5 F45sfranchiseesto better understand the finances and costs of the F45 franchise if you are interested in investing.

Finally, think of yourself.f45 franchiseis the right franchise for you or if you are interested in other franchise opportunities in thefitness industry?Check out ourslistedpage noSurveyed companiessite with thousands of franchises available for your investment.

(Video) F45: Fair Dinkum Fitness Fave in Trouble?


Is F45 in financial trouble? ›

Since July, nine F45 gyms have collapsed into liquidation, with some owing creditors hundreds of thousands of dollars.

What is the profit margin on an F45 franchise? ›

We estimate that an F45 Training franchise makes about $206,326 in profits per year (33% EBITDA margin). This profit margin is on the higher end compared to similar franchises. Indeed we found fitness franchises have a ~30% EBITDA margin on average as per our own analysis.

Will F45 collapse? ›

Multiple F45 gyms have collapsed into liquidation in recent months owing upwards of $100,000 in debts as reduced memberships and the COVID-19 pandemic continue to take their toll. F45 is a popular workout franchise consisting of 45-minute workouts with a mix of circuit and high-intensity interval training (HIIT).

Is F45 worth the investment? ›

If you want high-intensity group workouts, a F45 membership is worth it. F45 is known for its positive, encouraging environment. However, it's not for you if your goals are to get as strong as possible or if you have physique-based goals. The F45 membership cost is $169/month with a month-to-month plan.

What is the prediction for F45? ›

Average Price Target

Based on 1 Wall Street analysts offering 12 month price targets for F45 Training Holdings in the last 3 months. The average price target is $1.50 with a high forecast of $1.50 and a low forecast of $1.50. The average price target represents a 18.11% change from the last price of $1.27.

Did Mark Wahlberg lose money on F45? ›

F45 Training Holdings, the provider of group fitness classes backed by actor Mark Wahlberg, rose as much as 11 per cent and then lost most of those gains in its trading debut after a $325 million initial public offering.

Why is F45 struggling? ›

F45 Training stocks slumped 60 per cent last year after the company sacked 45 percent of its corporate staff as part of a restructure, and announced it would only open 40 per cent of the new gyms it promised.

What percentage of the profits are paid to the owner of a franchise? ›

Franchise royalties range from 4% of your revenue all the way up to 12% or more. The amount has to do with the type of franchise business. For example, a food franchise is a high-volume business.

Can a franchise make you a millionaire? ›

The bottom line is that while a franchise can make you independently wealthy, it isn't a guarantee. Choosing the right business in the right industry, and going in with preexisting entrepreneurial experience and/or existing wealth can help, but your income-generating potential may still be somewhat limited.

Are F45 gyms profitable? ›

F45 studio owners can make a lot of money. They can make up to $1 million per year in f45 franchise revenue. The average F45 franchise owner makes a profit between $30,000 and $50,000 annually. The F45 franchise profit depends on revenue; membership sold, ongoing running costs, and operating margins.

Why F45 is better than CrossFit? ›

Training focus:

CrossFit training is a little more intense. Members get coaching on good form, mobility, and developing new skills. Getting ripped is incidental, and not even guaranteed! F45 is much more general — about getting stronger and fitter, yes, but much less about building new athletic skills.

Who is the owner of F45 missing? ›

F45 co-founder Adam Gilchrist has seemingly vanished as the embattled gym franchise records an astonishing 60 per cent drop of its share price. The man who co-founded the once-cult fitness club with Mr Gilchrist, Rob Deutsch, reportedly has no idea where he is and hasn't spoken to him in several years.

Why did F45 stocks drop? ›

All of a sudden, the revenue and share price took a hit, with numbers dropping to $82 million - presumably due to the impact of COVID. Then, Rob Deutch stepped down as the company's CEO - just shy of F45 going public and making its market debut on Wall Street. It was a shock move.

Who are F45 top competitors? ›

Top Competitors of F45 Training
  • Orangetheory Fitness. 451. $179.6M.
  • Fitness Together Inc. 694. $90.4M.
  • Shred415. 310. $57.4M.
  • Tough Mudder Inc. 258. $18.2M. ...
  • VillaSport. 284. $50.3M. ...
  • Camp Gladiator. $53.3M.

Is F45 growing? ›

As of August 2021, F45 was the only class-based franchise company that was ranked in the top 40 fastest growing franchises in the world and was ranked #1 as the world's fastest-growing gym franchise.

Is David Beckham an investor in F45? ›

As an F45 investor, David supports the brand and business and is our partner in bringing this new studio to High Street Kensington. We can't wait for the doors to open and to meet new members.”

Why F45 is the fastest growing fitness franchise? ›

On average, studio prices average $50 a week or $200 a month. By providing a full food and fitness program, F45 is better able to inspire members to hold themselves accountable to a healthy lifestyle, not to mention, stay committed to the studio. At F45, the average attendance rate is three times per week.

What celebrity owns F45? ›

The most lucrative celebrity endorsement deal belonged to Wahlberg, a fitness fanatic who owns several F45 studios and is a board member of the fitness group as well as owning shares in the business.

What celebrities use F45? ›

F45 Training rose to prominence through talents like actor Mark Wahlberg, who once branded the gym empire as the “best workout on the planet”, alongside major athletes like soccer star David Beckham, golfer Greg Norman and NBA legend Magic Johnson.

How much of F45 does Wahlberg own? ›

Kennedy Lewis Investment Management already has a 14.61% stake, according to Refinitiv data, while Wahlberg had a 1.73% stake.

What is wrong with F45 stock? ›

Shares of F45 Training Holdings (NYSE: FXLV) got clobbered Wednesday after the fitness club chain announced that its president, CEO, and chairman was stepping down from all of those roles, it was laying off staff, and it drastically slashed its guidance for the year. As a result, the stock finished the day down 61.7%.

Why is F45 so popular? ›

The F45 Training franchise model is extremely scalable, mainly due to its original, innovative concept. All franchises and business activities are framed around this concept, while also allowing for creativity and uniqueness across locations and member bases.

Which franchise is most profitable? ›

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Do franchise owners keep all profits? ›

As a franchisee, you earn money from the franchise's profits. This means that after your overhead costs are covered, you can draw a salary from the remaining profits. Most franchises have a series of expenses to consider.

What is the average return on a franchise? ›

The average annual income return from the business will be equal to at least 30-50% per year of the total initial investment for the franchise unit. This total investment we're referring to includes all debt and working capital reserves needed to start the business.

Do franchise owners take a salary? ›

Most franchise owners don't receive a salary. Instead, your earnings as an owner come from the excess revenue after overhead costs to support the operation of the business are paid.

How much does the average franchise owner make a year? ›

On average, typical franchisees make about 80,000 dollars a year, not considering tax and expenses. Only a small part of franchise owners make over $200,000 annually, more than fifty percent of franchisees make about $50,000. The industry you're operating in impacts the amount of profit as well.

How do you know if a franchise is profitable? ›

Here are seven things to look for when evaluating a franchise's success.
  1. Revenue. The most direct way to measure the success of any business is to look at its revenue. ...
  2. Unit Growth. Unit growth can be a measure of success. ...
  3. Strong Support. ...
  4. Brand Awareness. ...
  5. Industry Growth. ...
  6. Low Employee Turnover. ...
  7. Satisfied Franchisees.
Jul 19, 2022

What is F45 training yearly revenue? ›

According to F45 Training's latest financial reports the company's current revenue (TTM) is $0.17 B. In 2021 the company made a revenue of $0.13 B an increase over the years 2020 revenue that were of $82.31 M.

Is F45 or OTF better? ›

Orangetheory is better in that it is typically more affordable, has open gym time for people who can't make it to a class, and is more likely to have amenities like showers and locker rooms. However, F45 is better if you're looking for more varied workouts that utilize equipment such as battle ropes and sleds.

What is the hardest F45? ›

Moon Hopper. Moon Hopper is the latest, insane 18-station resistance workout created by F45. This workout will test the mind, the body and have you bewildered throughout the intense circuit. Quite simply, you just cannot settle into this workout.

What is lift 45 at Orangetheory? ›

🔥💪 Lift 45 is Orangetheory's new 45-minute resistance training class specifically designed to build or maintain lean mass, improve your form and round out your exercise routine with healthy lifting and floor work.

Why did Beckham sue F45? ›

Global megastar David Beckham and LIV Golf founder Greg Norman have both filed a lawsuit against Australian-based F45 for a sum in excess of $20 million, due to the fitness company – which has Mark Wahlberg on its list of investors – allegedly failing to pay equity payments and compensation.

Is Mark Wahlberg behind F45? ›

Wahlberg, who is an investor in F45 and now serves as the company's Chief Brand Officer, is spearheading “Wahlberg Week,” a seven-pack of free workouts co-programmed with trainer Gunnar Peterson with titles inspired by the actor's life.

Has anyone lost weight from F45? ›

In just one F45 Challenge I completed, my fitness improved dramatically; I was more toned, and I felt stronger, healthier, and faster. While this experiment was never only about weight loss, I did lose five pounds overall.

What is F45 debt to equity ratio? ›

F45 Training Holdings Debt to Equity Ratio: 2.083 for Sept. 30, 2022.

Who is head of strategy at F45? ›

Ryan Mayes , Chief Strategy Officer

He received his Bachelor of Science in Business Administration from The Ohio State University.

Why is F45 training stock down? ›

Why F45 Training Stock Plunged Today. Shares of F45 Training Holdings (NYSE: FXLV) got clobbered Wednesday after the fitness club chain announced that its president, CEO, and chairman was stepping down from all of those roles, it was laying off staff, and it drastically slashed its guidance for the year.

Why is Beckham suing F45? ›

Global megastar David Beckham and LIV Golf founder Greg Norman have both filed a lawsuit against Australian-based F45 for a sum in excess of $20 million, due to the fitness company – which has Mark Wahlberg on its list of investors – allegedly failing to pay equity payments and compensation.

What happens if I stop paying F45? ›


Membership may be suspended and you could be refused access to a Studio until all outstanding amounts have been paid.

What percentage of F45 does Mark Wahlberg own? ›

Using this new info we can compute that Mark owns 26% of those 22,396,924 shares. That's 5,823,200 shares.

Is David Beckham invested in F45? ›

Adding: “As an F45 investor, David supports the brand and business and is our partner in bringing this new studio to High Street Kensington. We can't wait to meet new members.” Founded in 2013 in Sydney, Australia, F45 is one of the fastest-growing fitness franchises in the world based on the number of franchises sold.

What is the average income of an F45 owner? ›

How much do F45 franchise owners make? F45 studio owners can make a lot of money. They can make up to $1 million per year in f45 franchise revenue. The average F45 franchise owner makes a profit between $30,000 and $50,000 annually.

How do I get out of my F45 contract? ›

To cancel your F45 membership, please contact your local studio. They will provide you with the relevant information and assistance for correct F45 contract cancellation. What happens to my F45 membership if my studio has closed? In cases of F45 studio closure, your membership will automatically be canceled.

How many times a week should I do F45? ›

When it comes to classes, it's up to you how many you attend, but three or more per week is recommended for best results.

How long does F45 last? ›

F45 Challenges are either two, six, or eight week long comprehensive training and nutrition programs that you can approach as ferociously or casually as you wish.

Why is F45 so successful? ›

Members know what type of exercise to expect when they show up to the studio, and they know they will be in and out in just 45 minutes. The F45 business model makes franchises easy to run and easy to hire great staff who are passionate about health and fitness. Replication Capability.


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